K-Beauty Route

Beauty of Joseon

HOT

조선미녀

Beauty of Joseon builds around rice extract and ginseng at low prices, and its Relief Sun cream is what pushed the brand abroad — a chemical SPF50+ that finishes matte with essentially no white cast.

Advertisement

Beauty of Joseon — Picks for

#1
Beauty of Joseon

Relief Sun: Rice + Probiotics SPF50+ PA++++

조선미녀 릴리프 선
Key actives
Chemical filters, rice extract, grain ferment · 50ml

Why it’s here: The sunscreen that made the brand global: SPF50+ PA++++ at around ₩15,000, with filters that sit lighter than most mineral formulas.

The downside: Chemical filters can sting sensitive eyes, and it is a thin sunscreen layer rather than a moisturising one, so dry skin will want a cream under it.

₩12,000–₩18,000
Price checked 2026-08
🏆 See the ranking →

The brands people search by name

Advertisement