K-Beauty Route

Anua

HOT

아누아

Anua went global on one product: the Heartleaf 77% Soothing Toner. Houttuynia cordata at 77%, alcohol-free, aimed squarely at skin that reacts to everything else.

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Anua — Picks for

#1
Anua

Heartleaf 77% Soothing Toner

아누아 어성초 77 수딩 토너
Key actives
Houttuynia cordata 77%, panthenol · 250ml

Why it’s here: The product that carried Anua abroad; alcohol-free, and built around a single soothing extract rather than a stack of actives.

The downside: Very light — on dry skin in winter it needs a cream over it, not on its own.

₩18,000–₩25,000
Price checked 2026-08
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